Until recent years soap and water were the only cleaning agents available in Bangladesh. Soap served ‘Household care’ markets for many years, until a shortage in animal and vegetable fats and oils, the basic ingredients necessary to make soaps. After the introduced of the detergent powder gradually the use of soap were reduced and every year the use of detergent increased geometrically. For example in 2012 Unilever Bangladesh introduced ‘Wheel Power White’ a ‘Synthetic detergent’ and sold 75,000 M.Tons of Detergent powder in the first year. Since then, a good number of other manufacturers are entered into the same field and now the market is estimated at 210,000 M.T. per annum, which is valued at BDT 10.15 billion. The Detergent market in Bangladesh comprising of both Laundry soaps and Synthetic Detergent Bar and Powder is estimated to 500,000 M.T./annum and is valued at BDT 12.55 billion.

See Details